Learning Outcomes

Evolution of Marketing

Marketing Management

Marketing in India

The Role of Marketing

Lesson Summary

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Case Analysis

Case Study

Marketing Environment

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis.

Consumer Behaviour Model

Strategic Marketing and Analysis

Market Strategy and Segmentation

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.

Sales Function and Marketing Mix Elements

Business to Business Markets

Analytical Marketing System Models

Decision Models

E-Business

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing.

First Assessment

Market Demands and Concepts

Products and The Product Life Cycle

Pricing Strategies

This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.

Brands and Channel Management

Advertising, Market Organisation and Management

This module talks about different elements of a business's brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels.

Sales and Marketing Control

Toyota Strategy

This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showing you the real-world application of the aspects that were covered.

Café Coffee Day

Oracle Financial Software Solutions

Oilseeds Growers Cooperative Society

This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module is important for applying the skills which you have learnt into real examples.

Second Assessment

Course assessment

Study how to integrate strategies, processes, technologies and people across the marketing ecosystem in this course.

Diploma in Integrated Marketing Management

This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.

Step 1: Formative Research to Analyze the Situation

Step 2: Strategic Action Planning

Steps 3 & 4: Communication Implementation & Evaluation

In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation.

Corporate Public Relations

Agency Public Relations

Government Relations and Public Affairs

Nonprofit, NGO, and Activist  Public Relations

In this module you will examine the best practices in public relations. In order to achieve this, you will learn about the four main categories within the profession; Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR.

Ethics in Public Relations

Public Relations: Ethical Conscience  Advisor

Conducting Moral Analysis

Case Study: Home Depot’s  Leadership Crisis

In this module you will look at ethical concerns within the PR profession. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study.

Effectiveness and Excellence

Case Study: Entergy Responds to Hurricane Katrina

In this module you will discover how to achieve excellent public relations through the use of best practices. This is further explored through an examination of the the Entergy case study, which highlights the importance of best practice in achieving excellence.

Public Relations - Best Practices and Ethics - Course Assessment

Learn about the best practices and ethics in PR management with this free online public relations course.

Public Relations: Best Practices and Ethics

This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.

Using the Media to Promote Your Brand

Personal Branding

Gain Customers through Brand Authenticity

How to Recover when Mishaps Occur

How to Transform Your Business by Rebranding

Personality traits such as honesty and authenticity can help build customer loyalty. In this module, you will learn how creating a personality affects how your customers and audience engage with and perceive your brand. You will also explore key strategies for increasing customer loyalty for your business.

Building Brand Personality and Customer Loyalty - Course Assessment

This free online branding course explores the concept of brand personality and explains how it affects customer loyalty.

Building Brand Personality and Customer Loyalty

Customers show loyalty towards particular brands for a number of reasons. One reason could be that customers perceive a particular brand to have ‘human’ characteristics they can connect with. In this branding course, we explain how to evoke customer affection and loyalty towards your brand. We show you how to build a personal brand and promote it using the media. The course also demonstrates how to transform your business through rebranding.

Understanding Market Demand, Branding and Communications - Course Assessment

Get the bigger picture about products, pricing, branding and marketing communications in this free online course.

Understanding Market Demand, Branding and Communications

How does the prevailing market demand influence the products that are sold and their prices? What are the different pricing strategies available to marketers and how can strong branding be built up with effective communications? This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications.

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